Lucien Pagès & AIPR
PR, Graphic Design

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Pitch and Strategy Decks
2026

Graphic Design:

As the Graphic Designer for Lucien Pagès and AIPR, I lead the visual development of the agency’s fashion, beauty and lifestyle portfolios, as well as pitch decks and strategic presentations for prospective and existing clients. My role also includes creating bespoke invitations and event collateral for press days, product launches and industry events.

Selected strategies and PR proposals developed for: Adidas, Alemais, BVLGARI, Carhartt WIP, Converse, Dr Karen Doherty, H&M&YOU&I, Le Labo, LOEWE Perfumes, Maison Francis Kurkdjian, Nothing, Tsu Lange Yor, Raw Mango, and SR_A × Humantra.

Event Activation: Georg Jensen Contemporary Prize
Frieze Gallery

PR Consultancy:

In the agency’s Lifestyle and Design department, I supported client communications across design, interiors, hospitality and culture; secured online and print coverage through targeted media outreach; managed product samples; and supported event activations.

Clients include: Emily Nixon, Georg Jensen, Nothing, Studio Nocturne, SR_A, St. Clement, Wedgwood, Zara Home

Coverage

St. Clement
Financial Times’ HTSI, 23.05.26

Nothing
Sir! Magazine, Issue N°3

Supporting the shaping, refinement, and articulation of each brand’s voice within an evolving media landscape.

Emily Nixon, Wallpaper*
The Design Issue

Studio Nocturne, System Magazine
6th July 2026

Zara Home featured in Livingetc
May Issue, 2026

Events:

I supported the planning and delivery of high-profile lifestyle events, from product launches to bookstore and exhibition openings. My role spanned securing high-quality attendence of press and industry leaders and co-ordinating event logistics to ensuring a seamless on-site experience.

Wedgwood x JW Anderson at St. Clement
18th September 2026

To celebrate Wedgwood x JW Anderson Volume II, AIPR hosted a celebration at St. Clement, bringing together leading figures from the worlds of fashion, art, food and design, alongside key press and KOL’s.

AIPR secured attendance from the likes of Olly Mason, Jo Ellison, Laura Jackson, Mahoro Seward, Anthea Hamilton, Hamish Bowles, Amalie Gassman, Lucas Oliver Mill, Laura Hawkins, Simon B. Morch, Rhea Dillon, Roberta George, Zak Maoui and Kirthanaa Naidu, among many others.

The collaboration generated strong media interest, with coverage secured across Wallpaper*, Esquire, PAUSE, Hypebeast, High Snobiety and HERO, alongside forthcoming features in Airmail, HTSI, Monocle, Country Life and The Times.

In addition to guest and press relations, AIPR led on the overall event organisation, liaising closely with chef Florence Knight and the team at St. Clement, overseeing the guest list and coordinating the event photographer to ensure a seamless and visually compelling evening that reflected the spirit of the collaboration.

Georg Jensen at 3daysofdesign
10—12 June 2026

To celebrate 3daysofdesign, Wedgwood hosted an exhibition in central Copenhagen alongside Waterford, attracting leading media and key opinion leaders from across the design, interiors and lifestyle sectors.

Throughout the exhibition, AIPR secured attendance from influential press and content creators, including Olly Mason, Rosa Bertoli, Simon B. Morch, Itunu Oke, Jessica Salter and Brittany Bathgate, among others.

The exhibition generated strong international media interest, securing coverage in WWD, Wallpaper*, Vogue Australia and 10 Magazine. AIPR also provided on-site support during the press preview, facilitating media engagement and helping to maximise editorial opportunities.

Selected communications work produced at Lucien Pagès and AIPR. All rights remain with the respective clients, collaborators and rights holders.

Luke Newbould

(1) Sirocco Studios

(2) OMO Creates

(3) Lucien Pagès & AIPR

CV

⁽¹⁾Sirocco Studios

⁽²⁾OMO Creates

⁽³⁾Lucien Pagès & AIPR